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Category: Brand Management

Brand Management – 5 Simple and Effective Principles

Brands must distinguish themselves in the market to make their products viable. The top brands don’t spend tons of money on branding. Instead, they use strategic brand management to enhance…

April 20, 2019July 5, 2019
rashmi
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Why Brand Management Is Key to Business Success

Why Brand Management Is Key to Business Success

Brand management is an umbrella term that describes all the facets of design, placement, marketing, advertising, and distribution that foster identifying and developing a brand personality. Modern brand management was first…

March 12, 2019July 5, 2019
rashmi
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Five reasons why using brand management software will give you huge efficiency gains

Five reasons why using brand management software will give you huge efficiency gains

There has been phenomenal growth in the martech landscape which is changing the way marketers are buying and using software. Martech ‘stacks’ are being built; clusters of integrated technologies that…

February 16, 2019July 5, 2019
rashmi
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