There are so many different ways to see success on social media. With a plethora of platforms and strategies to test out, pinpointing the best strategy for your business can be a daunting task.
The 2019 Sprout Social Index found that the number one challenge for social marketers is the process of developing social strategies to support business goals, with 47% of marketers stating that they found it difficult to develop these strategies.
With so many platforms and tactics to choose from, sometimes it’s best to start by looking to other brands for social media marketing inspiration. The following six social media examples should give you enough inspiration to help you ramp up your social media strategy.
1. User-Generated Content – Cupshe, TheEverygirl, Lush and Essie
User-generated content is all about sharing photos and posts that your customers have created for you. It makes your own content planning much easier and can play a large role in creating a compelling social strategy.
This is because user-generated content helps to really engage and build a community around a brand. People are happy and excited to share photos of their products if they think the business might see it, and especially if they might share it.
This helps your business’s marketing strategy in a multitude of ways. First of all, you’re not having to create as many assets, take as many photos or spend as much time on content creation when your customers are doing that for you. Second of all, you’re interacting with your customers on a personal level when you share their photo on your business’s feed.
And finally, you’re building a bigger audience when your customers share photos of your products and tag your business in them. Sounds like a win-win situation to me!
One brand that’s really killing it with their user-generated content is Cupshe. Cupshe is a swimsuit brand that focuses almost exclusively on user-generated content in their Instagram strategy.
2. Humor – MoonPie
We all love some good brand humor – and Twitter is the perfect place to find it. It’s no secret that brands love to have some fun on the microblogging platform, and MoonPie has established itself as a fan favorite.
When it comes to creating a successful Twitter presence for your business, it’s imperative to insert some personality into your tweeting. With only 280 characters per post, you have to give each one as much oomph as you’ve got.
And MoonPie has this down to an art by injecting authentic humor into their marketing strategy.
3. Cross-Channel Marketing – Casper
Cross-channel marketing or multi-channel marketing is the practice of using multiple channels to reach an audience. Because not everyone uses every single platform, it’s a good idea to have a presence on a few, and share some of the same content across the different networks.
Casper does a great job of this. But what I love most about their marketing is their choice of platforms.
Of course, they’re using your basics like Facebook, Instagram and Twitter. But I’m especially loving their clever use of Spotify, YouTube and IGTV to showcase their brand new Casper Sleep Channel.
4. Visuals – Square Sayings
You know the old adage: a picture is worth 1,000 words. This is why visuals are so important in any marketing strategy. You can talk about a product all day, but until you’re able to put it in front of someone’s eyes, it’s not going to have nearly the same effect.
Square Sayings is a visual representation of one such brand. They’ve created promotional products like phone cases, hats, t-shirts and more, based on their beautiful beaded graphics.
5. Shopping on Instagram – See Jane Work
Year after year, social media platforms get more and more involved in selling products. This is, of course, great for business. The easier it becomes to sell products, the more revenue a company generates.
Instagram shopping is just one of the ways that your business can make it even easier for a customer to buy. You first need to make sure you’ve switched to a business Instagram account and connected your business’s Facebook Page before enabling Instagram shopping.
Once you’ve gotten your setup done, you should be tagging your products in every photo they appear.
This is exactly how See Jane Work manages their Instagram shopping strategy. A shoppable post is denoted with a small white shopping bag icon in the corner, and as you can see in their feed below, it’s more common to find a shoppable post than not.
6. Facebook Chatbot Marketing – TechCrunch
It was wildly exciting news in the digital marketing industry when Facebook announced it would be integrating chatbots into its Messenger feature.
At first, there were only a handful of cool chatbots to play with, but now there are so many different types of chatbots and different ways to use chatbot marketing within your strategy.