Businesses operate in an ever changing landscape of technology and consumer demands.
It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers.
While having a highly optimised website is an essential component in the development of a comprehensive online marketing and branding strategy, the competitive nature of the global economy demands that businesses go further.
Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.
According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts.
Additionally, 82% of businesses admit that blogging is critical to their business.
Here are five powerful benefits of blogging for your small business:
1. EXCEPTIONAL BOOST TO SEARCH ENGINE OPTIMISATION
All of the major search engines are love fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for a business to create this.
When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index.
This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.
2.DEVELOP AND STRENGTHEN RELATIONSHIPS WITH EXISTING AND NEW CUSTOMERS
Customer engagement is an immensely important element of online marketing and branding.
Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way.
Blogging is a good way to build trust with your target audience through high quality content that they find relevant.
With an active comment section, you will also be able to follow the visitors’ responses to your posts, and you will be able to respond directly to their comments, which is huge in building trust and relationships.
3. ESTABLISH YOUR BUSINESS AS AN INDUSTRY LEADER
It does not matter how small your business is, blogging is a good way for your business to build trust and establish clout in your industry.
By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge an experience that you have gained in your field.
In time, posting blogs that are helpful and informative on a regular basis can make you the “go to” resource in your particular niche within the industry, which will subsequently lead to more enquiries and higher conversion rates.
4. CONNECT PEOPLE TO YOUR BRAND
Brand awareness is an immensely important element of marketing and blog posting will allow you to show your followers a personal side of your business.
You can open up your brand message and engage existing and perspective customers in a way not possible through outbound marketing mechanisms and techniques.
Blogging will give others a lucid sense of the corporate standards, business character, vision and the personality of your company.
5. CREATE OPPORTUNITIES FOR SHARING
One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog.
This creates the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.